In the sea of internet content and consumer options, it can be really hard to make your product stand out.
Marketers can often get desperate, resorting to intrusive, over-hyped methods of getting their message out. This lack of subtlety and “P.T. Barnum-style” tactics could qualify for Brad Frost’s definition in this insightful video.
It also gives some amazing statistics on how large the internet is thus making the P.T. Barnum tactics more understandable if faulty.
In short, having content displaying your product/service in a positive light that is not super “salesy” or intrusive, can add a genuineness to your brand that’s priceless. Contact us to explore options for giving your brand that genuine touch today.